Send Your Resume
If you are interested in joining our team, complete this form and send your Resume in Word or PDF format.
Product Marketing Manager
Service
: Office
: izmo Ltd
Location
: Bangalore
Qualification
: Bachelor’s degree in business or marketing
JOB DESCRIPTION
Position Overview
About Compnay
izmocars (www.izmocars.com / www.frogdata.com ) is a leading Interactive Media and Internet Solutions company with a strong presence in the Automotive industry. With Interactive Media studios in Long Beach, CA & Brussels, Europe, we are the largest producers of automotive content in the world.
Our products include Interactive Media Solutions for Automotive, Web Platform, CRM, Online Marketing and Virtual Reality Platform for the Automotive industry.
We are looking for a Product Marketing Manager (PMM) to our rapidly growing team. This role is to create a bridge between sales and product groups and create a strategic plan for marketing and lead generation. The PMM is a product evangelist, understand the competitive landscape and is able to deliver a clear marketing message to the audience. We serve auto dealers and OEMs and relevant experience is a necessary qualification for this role.
The PMM understands the business goals and collaborates with the product team to develop the strategic marketing plan that will drive leads for sale. The candidate with also be able to understand the customer pain point and address it with our solutions.
Key Responsibilities
- Market intelligence—be the expert on our customers – mainly auto dealers: how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Requirements
- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Proficient in productivity applications such as Microsoft Office, Project, or Basecamp.
- Comfortable using collaboration and CRM tools such as Slack and Salesforce.
- Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
- Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Bachelor’s degree in business or marketing; MBA preferred.
